Digital Marketing is the new era of Marketing. Using digital technologies all the process has been completed for marketing. Mainly we do those things on the internet but nowadays we also include mobile phones and other digital media. Mainly digital marketing invented after the invention of the worldwide web. It’s starting to develop since the beginning of the 1990s. Digital marketing campaigns are becoming more extensive as well as skilled. Digital platforms are increasingly implemented into our marketing plans nowadays. People usually feel comfortable to buy products online rather than physical shops. Digital Marketing is more effective than Traditional Marketing.
To drive digital marketing, data must become central to the marketing process and, further, to the whole business. Data must be applied across the value chain for creative media planning and buying, execution, feedback and measurement, and personalization. Data should be considered holistically and in a timely way, rather than using outdated or disjointed reports from agencies and their ‘data’ tools, or not using data at all. The digital market today demands intimacy across channels, providing integrated customer experiences at a time, place, device and method that the customer chooses. Customers also demand a more personal and holistic relationship, from initial acquisition to customer service – a continuous engagement approach. There are a number of areas where data could be used more effectively:
There are some ways of Digital Marketing. Search Engine Optimization (SEO) is most effective to promote your product through digital marketing. There are several way brands can use digital marketing to benefit their marketing ambition. By the bless of digital marketing not only brands can promote their product and services but also a regular user of a product can buy the product directly from online with 24/7 support service. By using social media platform Brands can receive both positive and negative feedback from their customer. They can reply if they receive any type of query from customers. That means it’s a good way to engage with their customer. As well as they will have the knowledge what social media can help them to grow their business with the huge amount of customer engagement?
It is now common for consumers to post feedback online through social media sources, blogs and websites feedback on their experience with a product or brand. It has become increasingly popular for businesses to utilize and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.
Word of mouth communications plays a vital role with peer-to-peer dialogue has given great effort on customers. Since they are not sent directly from the company and are therefore not planned. Usually, we see that customers are more likely to trust other customers. Because they are already used that product. They have experienced on it. It is increasingly advantageous for companies to utilize social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2016, each month the Facebook app had more than 130 million average unique users and YouTube had over 100 million average unique users.