Search engines use complex algorithms to determine which sites to rank. Google uses over 200 factors when ranking websites, which makes it very difficult to for anyone to second guess exactly how Google’s algorithms.
Bb is for —- BACKLINKS
Backlinks are links pointing to your website from other webpages. A large part of search engines considers the quality and quantity of backlinks when ranking a site. You should aim to attract high-quality links to your site to increase your chances of ranking.
Cc is for —– CONTENT
Content is a part of a webpage that could have value to the user. Search engines aim to match up search queries with webpages in order to give the user the best selection of results. Content plays an important role as search engines value a site’s content highly when deciding its rankings.
Dd is for DUPLICATE CONTENT
Duplicate content relates to instances where there are multiple versions of webpages existing on your website or when large amounts of copy appear on more than one page on your website. Copy that appears on other sites is also considered duplicate content. Search engines penalize sites with large amounts of duplicate content, so it is important to ensure you are creating unique content on your webpages.
Ee is for —– EVERGREEN CONTENT
Evergreen content is web content that continues to be relevant long past its publication. This relates to content that has a long shelf life and lasting appeal, as it isn’t influenced by current events or trends. Creating evergreen content around keywords related to your website is a great war of increasing your search visibility and attracting natural links.
Ff is for —-FRESH CONTENT
Search engines love new content. Fresh content often has a better chance of ranking higher if it deals with trending topics or breaking news as search engines want to return the most relevant to users, which will increase your chances of ranking.
Gg is for —–GOOGLE PLACES
Establishing local online presence is a great way to grow your business as local listings are often given high priority on search engine results pages (SERPs). Adding your business to Google searches related to your business and location.
Hh is for—–HTML
HTML (HyperText Markup Language) is the language in which web pages are created. HTML is used to add formatting and functionality to web pages. HTML formatting helps inform search engine crawlers what the webpage is about.
Ii is for —– INDEXING
Search engines use crawlers to navigate web documents in order to gather information. Indexing is the processing of information from its crawling activities. In order for your site to rank, your webpage will need to have been indexed. Google webmaster tools have a feature called ‘Indexed status’ which will give you an idea of how many pages Google is choosing to index.
Kk is for ——KEYWORD RESEARCH
Keyword research is the process of identifying words or phrases that a user enters into a search engine. This research should form the basis of your keyword targeting for your site.
Keyword should relate to the products and services you offer and the content on your web pages. The main objective is attracting the right kind of visitors to your site and keyword research will help you find the best opportunities.
Ll is for —- LONG TAIL KEYWORDS
Long-tail keywords are search queries that contain 3 or more words, which traditionally have lower search volumes, An example of a long-tail keyword would be ‘recipes for making pancakes; the equivalent short tail keyword would be pancake recipes. Less frequent keyword searches make up the majority of search engine queries, with most sites getting the majority of their search traffic from long-tail keywords.
Mm is for —-META TAGS
Meta tags are HTML tags which appear in SERPS but are not visible on a webpage. The most commonly used meta tags for SEO are title tags and meta description. Adding relevant keywords within your title tags can improve your chances of ranking for those keywords. Meta descriptions have no influence over search rankings; however, they play an important role in influencing users to click through to your site within SERPs.
Nn is for—– NOFOLLOW
Nofollow is a command which instructs search engines to not follow any links on a page, or not follows a specific link. This means the link is unable to pass on any authority that would help the linked page rank. While individual no-follow links won’t help your search rankings, having a good proportion of no-follow links won’t help your search rankings having a good proportion of no-follow links will help your link profile seem natural, which does help rankings.
Oo is for— OVER OPTIMISATION
Over-optimization can refer to the content on your webpage, or the backlinks pointing to your site. A common form of over-optimization is loading a webpage with keywords in an attempt to manipulate rankings. Over-optimized backlinks refer to an unnatural number of links with keyword-optimized anchor texts; in both cases, search engines can place penalties on sites or ever ban them from appearing in SERPs.
Pp is for—– PENALTIES
Google places penalties on websites they deem to be in violation of their guidelines. Sites hit by penalties will often see their ranking slip or their site removed from SERPs. Penalties can either be algorithmic or manual, algorithmic penalties occur when Google releases an update to its algorithm that attempts to tackle webspam. On occasion, Google will hand out manual penalties for sites that they believe are deliberately trying to manipulate search results.
Qq is for—- QUERIES
A query is the exact search phrase that a user enters within a search engine. Your keyword research should give you a good indication of the types of queries your customers are using. You can also look in Google Analytics to see the exact queries that visitors have used when entering your site from search engines.
Rr is for—- RICH SNIPPETS
Rich snippets are enhanced search results that are created by adding microdata to your webpage. Microdata is a type of formatting that summarizes the content of a webpage to search engines. Rich snippets help your webpage stand out in SERPs and can substantially increase the number of people clicking on your search result.
Ss is for——–SOCIAL SIGNALS
There is some debate over whether Google uses socials shares as a ranking signal. Studies have shown that sites with a greater number of social shares can usually be found higher in rankings. If you create good content or offer a great service, then social shares will come naturally. Having a strong social presence can help you gain more links which will have a direct impact on your ranking.
Tt is for ——- TRUST
Uu is for ——UNNATURAL LINKS
Unnatural links are backlinks that are deliberately attempting on manipulate search rankings. Google is particularly strict on types of linking and will penalize sites that deem to have a large proportional of artificial links. These can include links that have been purchased, links created by scrapers or links that are originating from bad neighbourhoods of the internet.
Vv is for— VIDEO
Video can present a great opportunity for brands to get search visibility. According to Forrester, it is 50 times easier to reach page one of Google with a video than with a webpage. Just like webpages, videos should be optimized with keywords that relate to the content to give search engines a better understanding of what the video is about.
Ww is for—- WEBMASTER TOOLS
Google Webmaster Tools is essential for managing your SEO. Webmaster Tools helps you view your site as Google sees it.
The toolset will give you insight into the number of pages indexed on your website, what links are pointing to it and you’re most popular keywords. Webmaster Tools will automatically inform you if crawl errors, duplicate content and penalties relating to your site.
Xx is for—- XML SITEMAPS
XML sitemaps help search engines crawl your site. Think of a roadmap which allows a crawler to navigate your sites using your preferred routes. The sitemap also provides information on when pages get updated and how important they are. Submitting an up-to-date XML sitemap is SEO best practice.
Yy is for ——YOAST
WordPress SEO by Yoast is an extremely popular world press plug-in that allows you to easily set up a page title and meta description templates for your content, create XML sitemaps and verify your Google and Bring webmaster tools accounts. There are many SEO plug-ins available that can help you manage your website’s content to ensure it is optimized for search engines.
Zz is for—- ZEITGEIST
Google Zeitgeist is a review that sums up how the would have searched during the year. To succeed in SEO, you should always have an understanding of how people are searching. New trends will emerge and it’s important to keep on top of how search behaviour is changing for continued success. This infographic was created by tho nonlocal Direct Marketing Services. Who provide search engine optimization services to boost search visibility and increase traffic to websites?
Leverage SEO-friendly permalink URLs: You want your page’s URLs to be short and keyword-rich. Avoid ugly URLs, like backlink0.com/p=123. Google has stated that the first 3-5 words in a URL are given the most weight.
Goal start title with keyword: Your title tag is the most important on-page SEO element. An SEO Moz study found that pages that started their title with a keyword ranked higher than those with the keyword in the middle or end of the title.
Dazzle with multimedia: Text can only take your content so far. Engaging images, videos and diagrams can reduce bounce rate and increase time on site: two user interaction- based Google ranking factors.
Use outbound links: Outbound links to related pages is a relevancy signal that helps Google Zero-in on your page’s topic. An industry study by SEOWizz.net found that adding outbound links to authority sites, — like Harvard, Edu and Wikipedia.org- boosts a page’s rank in Google.
Drop keyword in the first 100 words: Your keyword should appear in the first 100-150 words of the article. Putting the keyword early in the content emphasizes that your article’s content is about that keyword.
Wrap your title in an H1 tag: The H1 tag is your “heading tag”. Most blog platforms (like word press) automatically add the H1 tag to your post title. But some themes override this setting. Check your site’s code to make sure your title gets the H1 love it deserves.
Nail loading speed: Google is on the record as saying page loading speed is an important SEO ranking signal. You can boost your site speed by using a CDN, compressing images and switching to faster hosting. Make sure it loads in 4 seconds or less for your page to load: a study by Munch Web that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load.
Add modifiers to your title: Adding modifiers like 2013”, best”, guide” and review” can help you rank for long-tail versions of your target keyword.
Use social sharing buttons: Social signals are becoming a larger part of search engine algorithms. A study by Bright Edge found that prominent social sharing buttons can increase social sharing by up to 700%.
Post long content: The SEO adage “length is a strength” was supported by a SERPIQ.com. Industry study which found that longer content ranked significantly higher in Google, Alim for at least 1500 words when targeting competitive keywords.
Slash bounce rate: A bounce —- when a visitor quickly leaves your site—is used by search engines to gauge a page’s quality. Google can use the Google toolbar, chrome Brower and Google Analytics data to determine a page’s Bounce Rate. To lower your bounce Rate Add internal links, write compelling copy and invest in a clean site design.
Sprinkle LSI Keywords: LSI keywords are synonyms that Google Users to determine a page’s relevancy (and possibly quality). Find LSI keywords using “searches related to….” At the bottom of Google search results or by entering your keyword into the Google Adwords keyword tool.
Use your main keyword in the post title: Try to use your main keyword right in your title. This sends huge signals to Google on what the topic of your article is about.
Use short & sweet URL SLUGs: using long complicated and ugly URLs is bad practice. Keep them clean and include your keyword when possible.
Use a click-worthy Meta description: Once you get on page #1 of Google. You need to get people to click through. Your descriptions should immediately solve their problems.
Include keyword at the beginning of the post: Left Google knows your article is about in the first 100-200 words by including your keyword.
Sprinkle LSI keywords throughout the post: Include related thematic keywords naturally throughout your post. Help Google understand the broad topic of the article.
Internally link related posts: Connect your previously written related articles to further Google understanding of your new post. This is a Quick SEO juice hack!
Link to authoritative sites in the niche: Be helpful to your readers by linking to high authority sites. This also helps Google thematically understand your new content.
Optimize images with keywords: Save images using keywords to your desktop, after uploading, add the keyword to the title and ALT text.
Optimize your site speed: cheek your website speed monthly with tools like GtMetrix. If your site takes more than 3-4 seconds to load it is time to optimize.
Create epic Content: The average word count for a page#1 ranking article on Google is 1890! Make sure you are putting in the time and effort to make epic content.
1: Say ‘ HI’ to new Followers:
Click over to their account and leave genuine comments about what they are posting about on their feed. This subtly lets that person know that you see them and value them as part of your community. 2: Like a lot of photos If’s important to be “out and about” in the Instagram community looking for your ideal customer and finding those who may not be searching for you through the 30 hashtags you’re Lasing.
3: Connect people Connecting people isn’t the promote you on my account and you can promote me on yours’ thing. This is directing people to another account because you truly think they have something to offer your audience.
4: Ask a question never post without asking a question again! post Without fear of getting on the response that will happen, but you must “train” your audience to interact Questions that only require a one or two-word response are much more likely to get answered.
5: Respond to all comments If you want an awesome, authentic Instagram community, you must acknowledge all comments. Responding makes your fans more likely to comment again in the future.
6: Leave meaningful feedback Don’t be “that guy” (or gal) who scrolls through commenting the same generic comment, Be genuine When you engage on other accounts or skip the comment altogether
7: Include a call to action Do you want them to click to read an article, download an item, sign up for something pass on the message, tag a friend? Get in the habit of telling people what you want to do the alternative is that they won’t know, and they won’t do anything, not good.
Web Development & Design:
Web development and Web design work together to make a website function in a way that serves the needs of the user and the goods of the website owner.
The goal is to engage website visitors and lead them to purchase or subscribe.
SEO (Search Engine Optimization)
SEO (search engine optimization) is the use of techniques and tools that help website content get discovered by search engines and served in the search result.
The goal is to deliver traffic to a website via organic search engine results.
The use of web pages, blog articles, videos, eBook’s etc. to attract website visitors through helpful and engaging content that answers their questions and provides value.
The goal is to create, publish and promote content that attracts buyers and optimized for search engines.
The use of social networking sites to share content and build a community of followers.
the goal is to drive leads to your website using engaging content, including images, written posts, and video while building a community of followers and customers.
PPC & Social Advertising:
Pay –per click is a method of advertising by displaying ads in search engine results. Social advertising is the display of ads on social media platforms.
The goal is to drive leads to your website by placing ads in front of targeted search engine and social media users.
The use of SEO, social media, and advertising to attract visitors to a form on your website or landing page where they will sign up for an offer in exchange for their contact information.
The goal is to attract targeted leads to your website so that you may build a relationship with them which will result in sales.
Building a relationship with leads by providing value and extending your content beyond what they can find on your website, using email marketing.
The goal is to build a relationship with your audience and potential customers and lead them further down your sales funnel toward a purchase.
The use of metrics and data to determine whether or not your digital marketing efforts are successful in meeting goals.
The goal is to make informed decisions about your digital marketing strategy and adjust as you learn more about your website users and target audience.
1. Comment on Blogs
A great way to get your website popular is to comment on other blogs. For this to work you have to leave comments on blogs that are related to your website and the comments you leave have to be insightful.
Leverage Message Boards
Message boards may sound boring dull because they’ve been around for years, but they are still effective. There are millions of message boards on the internet and there is one for almost every
Optimize Your Website for Search Engines
Google is the most popular website on the internet, so why wouldn’t you leverage it? Through search engine optimization you can rank higher on google so you can get more visitors to your website
Start a Blog
It doesn’t matter what kind of business you are ruining, you can still have a blog. With the startup metrics, their blog accounts for over 70% of our monthly traffic. That traffic is then converting into leads for our sales department to follow up on and then close into customers.
Search is becoming more and more personalized. When you perform a search on google. You will start noticing that the results are coming tail oared to your location. Because of this, I decided to claim the Hyatt hotel in Seattle (live there) as the business location.
Leverage Social Networks
From Facebook, Twitter, they are all popular sites that you should be leveraging. Create profiles on each of those sites as they are a good source of traffic and they’ll create new opportunities for you to find customers.
Become a Guest Author
An easy to get Tour Company out there is to write guest blog posts on other blogs. From TechCrunch to Huffington on post, there are thousands of popular blogs on the internet. And the one thing all of these blogs want is more content.
If you already happy customers, why not get a case study from them? Get them to talk about your product or service, how they used it and the results they got.
Write Beginner’ S Guides
Do you remember when companies used to write white papers? Although they are still effective. The new version of them is “beginner’s these guises vary in length, but the one thing they have in common is that they are thorough.
Speak At Conferences
Speaking at conferences is huge to get new customers. Not only does it help position you and your company as the authority, but you can make sales. How many times have you been to a seminar and listened to a sales pitch? I’m sure you have. But they work if you’re selling something of value and you just blew everyone’s mind with high-level knowledge.
Start an Affiliate Program
If you don’t have the money to append any marketing you can always get people to market for you for free the only thing you have to do is pay people for each sale they bring to you. Think of it as performance-based marketing.
From forums to question and answer sites, people need help. If you can answer questions related to the products and services your company provides you can new customers you can find these potential customers on forums on question and answer sites like yahoo answers.
If you can’t be a speaker at a conference, it doesn’t mean you ahold. Every day there is a new event going on you just have to find relevant ones to attend. Sooner or later you’ll realize that people go to these events to meet other people.
The good part about having a blog is that it gives you an audience that you can communicate with. And when you tell them something.
Give Away the Farm
Talking smack about a company on a blog is one way to get new customers. But another way is to give away the farm. Similar to the strategy above, you can use also email companies and tell them in a step by step format of everything they need to change on their website to get more traffic.
Ask For Referrals
Do you already have customers? If so have you asked them for referrals? It’s a pretty effective approach as long current customers are happy with you
Not only do videos now appear in search results, but you also can use them to show how good your products actually are. Blended has done this for years and it’s been effective. They don’t just claim that their blenders are powerful, but they also show you by blending things like bricks, iPhone, and other cool devices.
Offer Steep Discounts
Group on and living social are able to drive thousands of sales for any product or service….assuming you give a really good deal.
Achieve Exceptionally Great Customer Service
One of the easiest ways to increase the lifetime value of your customers is to offer exceptionally great customer service, for example, Zippos will automatically upgrade your shipping to next day air every once in a while, and they also offer a 1-year return policy with little to no questions asked.
The more people that talk about your company in a positive way the more people will come to your website and check out what you are offering. The hard part about the press is that it’s not easy to get the attention of the major news outlets.
Pay With A Tweet
If you want more customers, then entice people to promote your company. Simply measured does a great job of this by letting you sign up for free if you tweet about their product? And as more people tweet, more people come to their website and signup. And once you are in their system, they get you hooked onto their software and they upsell you into paid plans.
You can get $.01 clicks on YouTube from people who want to see you’re videos. YouTube is one of the secret PPC methods out there that won’t be secret for much longer. Google is advertising video PPC now so by the end of 2013, the cost will start rising significantly. But for now, it’s still hot
LinkedIn is a powerful way to generate leads. It’s great because it’s still relatively new and not many people are advertising yet – similar to YouTube. You can target people based on their skill – which is very valuable. So if you want to target fantasts in between the age. Of 55-66 who have cosmetic dentistry skills? Then your van.
Slideshow Sharing Sites
You can submit a slideshow or PowerPoint presentations to sites like slide share. Net and rank it on google for you target keywords. You can also get the same piece of content shared to 30+other sites like slide share. Not only can you get traffic but you get quality links. That’s the reason. So this is more of an SEO method but it’s one that is often overlooked.
One of the best ways to build a loyal following is to do a weekly podcast that offers valuable content. Think about Joe Polish and Dean Jackson from I love marketing. They do a weekly podcast that offers great content related to marketing, and they have a huge following. Plus, that pretty much encompasses all the content they post on their blog. So the toy can repurpose content. If you record a podcast, you could write a blog post with the same simple message or idea you could also create a video on YouTube. You could create social media posts talking about the same idea don’t copy and paste – but essentially you gang turn one message into a bunch of different forms of content that people love.
Retargeting is when you show ads to people who previously came to your website but left without them taking the action you wanted them to. Have you ever noticed how ads from various you’ve previously visited never seem to go away? That’s retargeting in action. It’s very powerful and very cheap. Generally, it’s at least 50% of the cost of traditional awards. That’s mostly due to the fact that fewer people do retarget. They don’t know about it yet. It continues to grow in popularity but is ripe to dominate now.
Find Authorities For Guest Posting
For guest posting. Ideally, this is what you would do. Guest post on high authority websites. That way you get great link juice, and you build your brand and a following. But there’s another side to blogging, how about you get famous people to write a blog post for your blog and tweet out the finished post to their list? Sound pretty good? They will send you a bunch of traffic. You can pay them if you need to but most of the time you can get it done for free. You’re offering them a little value as well – they are getting a link from your site.
Do you want to attract excited customers and loyal brand advocates? The new marketing funnel nurtures prospects through an Omni-channel experience that’s unique for each buyer. Customers can now enter and exit the funnel at any stage, making one-size-fits-all movement through the funnel a thing of the past. This nonlinear, lifecycle focused funnel creates a strategy for lasting brand success.
Awareness: Show the world the value you offer through investing in brand awareness strategies.
Engagement: Understand potential customer’s pain points to show how you can solve their core problems.
Consideration: Position yourself as the solution to pain point by focusing on key benefits, differentiators and competencies.
Purchase: Nurture your new customer and friend throughout their entire purchase process.
Adoption: Provide onboarding tools, resources, and knowledge to set customers up for a lasting relationship.
Retention: Go above and beyond to ensure your customer is delighted with their relationship with your brand.
Expansion: Connect with and learn from customers. Uncover new solutions and methods to help them achieve success.
Advocacy: Word of-month advocacy for your brand is priceless. This loops new potential customers into the awareness stage of their own unique journey in your funnel.
1. KEYWORD RESEARCH You have to find how people would search Google for your offer. You start by using the Google Ad words Keyword Research Tool to find out how many people actually search for specific terms. 2. KEYWORD RICH DOMAIN Once you find what terms people are searching for, Try to get related web address. This web address is known as your domain. .com is highly recommended. You will want your address to look like this: www.digitalmarketingbd.com 3. THE RIGHT PLATFORM: WORDPRESS You can build your site any way choose. However, if you are looking for something both user AND Google friendly – then you should choose WordPress. The plains, ease of use and general search love is a great advantage.
4. PERMALINK Make sure to change Perinalinks in your Word Press Settings. This key, you want to make sure your permalinks include post titles. l like choosing Custom structure: https://www.digitalmarketingbd.com/search-engine-optimization/
5. SEO PLUGIN One of the best things about Word Press is you can easily add functionality to your website through the use Of plunging. Two of the most popular and helpful SEO Plunging are: Yeast and All-In-One SEO Pack 6. QUALITY CONTENT While there are ways to try and confuse Google, the reality is nothing will beat great original content. Remember to create your web content for your readers make it something they would want to pass around. Content is king All it regularly. 7. SOCIAL MEDIA For every piece of content, you create, make sure you blast it to your social media sites. Twitter and Face book are musts. This will not only help with SEO, but it can also directly boost your traffic. 8. BACKLINKS The above steps should lead to some solid on-page SEO. While things are constantly changing in SEO circles, one thing to be sure of is that high-quality backlinks to your website count! If you have some downtime, build quality links to your paucity content!
Digital Marketing is the new era of Marketing. Using digital technologies all the process has been completed for marketing. Mainly we do those things on the internet but nowadays we also include mobile phones and other digital media. Mainly digital marketing invented after the invention of the worldwide web. It’s starting to develop since the beginning of the 1990s. Digital marketing campaigns are becoming more extensive as well as skilled. Digital platforms are increasingly implemented into our marketing plans nowadays. People usually feel comfortable to buy products online rather than physical shops. Digital Marketing is more effective than Traditional Marketing.
To drive digital marketing, data must become central to the marketing process and, further, to the whole business. Data must be applied across the value chain for creative media planning and buying, execution, feedback and measurement, and personalization. Data should be considered holistically and in a timely way, rather than using outdated or disjointed reports from agencies and their ‘data’ tools, or not using data at all. The digital market today demands intimacy across channels, providing integrated customer experiences at a time, place, device and method that the customer chooses. Customers also demand a more personal and holistic relationship, from initial acquisition to customer service – a continuous engagement approach. There are a number of areas where data could be used more effectively:
There are some ways of Digital Marketing. Search Engine Optimization (SEO) is most effective to promote your product through digital marketing. There are several way brands can use digital marketing to benefit their marketing ambition. By the bless of digital marketing not only brands can promote their product and services but also a regular user of a product can buy the product directly from online with 24/7 support service. By using social media platform Brands can receive both positive and negative feedback from their customer. They can reply if they receive any type of query from customers. That means it’s a good way to engage with their customer. As well as they will have the knowledge what social media can help them to grow their business with the huge amount of customer engagement?
It is now common for consumers to post feedback online through social media sources, blogs and websites feedback on their experience with a product or brand. It has become increasingly popular for businesses to utilize and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.
Word of mouth communications plays a vital role with peer-to-peer dialogue has given great effort on customers. Since they are not sent directly from the company and are therefore not planned. Usually, we see that customers are more likely to trust other customers. Because they are already used that product. They have experienced on it. It is increasingly advantageous for companies to utilize social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2016, each month the Facebook app had more than 130 million average unique users and YouTube had over 100 million average unique users.
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